'The Swifties have arrived.' Taylor Swift fever is raging in Kansas City ahead of the start of her tour.
The team managing the Arvin Gottlieb Planetarium at Union Station had a hunch that their new laser light show featuring Taylor Swift would be a hit, especially since Kansas City is one of the destinations on her upcoming concert tour. They promoted the show as the "next best thing" for fans who couldn't secure tickets for the live performance.
However, when it comes to Taylor Swift, the word "popular" doesn't even begin to capture the influence and appeal she has over her fans. The light show premiered last weekend and has been selling out in no time. The planetarium had to keep adding more shows to accommodate the swift ticket sales.
The first weekend of the tour will feature "Taylor Fest" at Kansas City's Madrid Theatre on Saturday night. Even civic leaders have fallen under the spell of Taylor Swift's music. For instance, the city of Glendale, Arizona, where Swift launches The Eras Tour on Friday, has temporarily renamed itself "Swift City."
While Friday is St. Patrick's Day, for Taylor Nation, March 17th marks "Taylor Swift Launched Her New Tour Day." Swifties have been eagerly waiting for this day for years. Swift hasn't toured for over four years due to show cancellations caused by the pandemic.
Twitter user @MamaEmmerson tweeted on Thursday, "I'll stare directly at the sun but never in the mirror because these dark circles I have from staying up until midnight since October are scary BUT WORTH IT AND I'LL DO IT AGAIN TONIGHT," apparently making a reference to Swift's "Midnights" album.
Ahead of the tour's commencement, on Thursday, Taylor Swift delighted her fans by announcing that she would be releasing four never-before-heard songs at midnight (11 p.m. Central Time). The four tracks include re-recordings of two of her contributions to the 2012 soundtrack of “The Hunger Games,” namely “Eyes Open” and “Safe & Sound,”
featuring Joy Williams and John Paul White. Additionally, she will release “If This Was a Movie (Taylor’s Version)” and “All of the Girls You Loved Before.”
Fans are eagerly anticipating the tour, with many already creating and sharing outfit ideas online. Some are even crafting their own concert attire, and taking to social media to showcase their creativity.
Twitter user @Ding_Gorgeous of Kansas City recently tweeted a picture of a shiny fabric and a pair of handmade earrings featuring “1989,” the name of Taylor's fifth studio album, captioned with the words "I hope this look screams Welcome to Kansas City!"
Tickets for the planetarium's latest show vanished within a day of going on sale, thanks to social media hype about the performance featuring 3D lasers, smoke machines, and Taylor Swift's top hits. With hits like "You Need to Calm Down," "Love Story," "Bad Blood," and "Shake It Off," it's no surprise that people were excited. As a result, additional afternoon shows have
been added for the next two weeks during spring break, and tickets for next week's shows are also quickly selling out. Currently, the show is scheduled to end on March 26th, and interested people can purchase tickets on the planetarium's website or check out updates on their Facebook page. Lauren Kovarna, the spokesperson for Union Station, commented,
"The Swifties are out," indicating that Taylor Swift's fans are incredibly enthusiastic. Patrick Hess, the planetarium manager, expressed his surprise at how dedicated and diverse Taylor Swift's fan base is, stating,
"Taylor Swift has become this international juggernaut and appeals to so many different ages and types of people." Fans have even been counting down the days until the show, with some painting the number 13 on their arms to signify the days left until March 17th. Taylor Nation, the singer's official management team, has also been hyping the countdown with tweets encouraging fans to share their "tour looks" using the hashtag #CountdownToTSTheErasTour.
Meet Rulli, a 56-year-old pharmacist from Urbandale, Iowa, who is planning to take his wife and two sons on a three-hour drive to Kansas City in July to see Taylor Swift at Arrowhead Stadium from the "nosebleed section." Despite not being a young fan,
Rulli is a huge admirer of Taylor Swift's music and writing style. He is confident that the pop star will not disappoint her fans during the upcoming show.
Rulli is one of the lucky ones who survived the ticketing debacle in November, which left many fans unable to purchase tickets. He believes that Swift's albums, "folklore" and "evermore," are two of her best works to date, particularly for their release during the pandemic. He believes that her music helped to alleviate some of the difficulties people faced during that time.
In recent years, Union Station's planetarium has been offering laser shows set to current music, including Beyonce, Bruno Mars, and Lizzo. However, it was Taylor Swift who broke the dam and attracted an entirely new fan base to the planetarium. Patrick Hess, the planetarium's manager, is excited that the younger crowd is getting more involved and has praised Swift's contribution to that.
Hess is also happy that the planetarium provides a more affordable and straightforward alternative to Ticketmaster for those who want to enjoy a Taylor Swift experience. Furthermore, for those who miss out on tickets for the current shows, the planetarium is planning to add more shows in the future, so Swifties can rest assured that they will get another chance to see their favorite artist.